With plummeting revenues from voice services, mobile operators are now looking at newer avenues for value added services (VAS). VAS players are now offering applications and services that meet basic utilities. In this context, VAS has huge potential in the enterprise arena, and the operators are fast realizing this.

At present, enterprises in India are either using bulk messaging to connect with consumers, or services that ease the internal processes of their companies. Several banks and financial institutions, retail chains, media houses and FMCG companies have started shifting their processes from computers to mobile phones. Adoption of enterprise business applications on mobile for field force productivity, SMS based solutions in enterprise workflows, unified communication, video conferencing and audio conferencing are becoming popular.  

Enterprises are looking to grow their usage of mobile devices, driving towards increasing employee efficiency as well as customer satisfaction. Whether filling up loan applications in remote areas; answering service calls; rolling out mobile banking; or implementing IVRs (interactive voice response) more and more processes have started to be copied, if not moved, to a mobile device driven platform.

There are immense possibilities of creating services around enterprise VAS. A service could be a customer real time allocation of tasks to mobile field service engineers relative to their physical location; Real time management for distribution of perishable goods (groceries, confectionary, cement) in environments where traffic congestion is a problem; Application initiated calls for debt recovery/bill payment; Click to call features for Enterprise web sites; Secure access to back office enterprise knowledge and information systems using carrier authentication systems; Targeted distribution of information to enterprise workers. There are other business areas too like Research, Supply Chain, Data Collection, Logistics/ Vehicle tracking, Media, HR, Marketing/Advertising, Training and industries such as Insurance, Market Research, Education, Pharmaceutical, Consumer Durables, and more. In fact, many are already a reality.

Enterprise VAS Applications
Be it ring tones, video clips, Bill payment, or any information, they can all be accessed and downloaded by sending SMSs. Enterprises, on their part, broadcast their offerings by pushing SMSs to users who in turn send another SMSs to avail the service. After voice, SMS is the most widely used as primary application and has found favor with retail and business users.

Drishti Offering
Bulk SMS Solutions Our Bulk SMS service is the ideal solution to simultaneously communicate with a large group of audience, for e.g. customers, employees or channel members. This mode of communication is the best to pass important messages like promotion, launches etc. For new product launches, New scheme promotions, Employee engagement, Advertising campaigns and sales lead generation. The benefits being application which are tailor made, secured and advanced

Interactive SMS / broadcast dialing You can now filter responses from your target users using our two-way Interactive SMS service. This service can be used for a host of applications to engage the users. It can be used for surveys, feedback collection, etc. Offering high level of engagement and easy user responses, this low cost method is ideal for speedy collection and collation of information