Entertainment industry forms a huge vertical with some highly specialized professionals involved for end deliveries. With increasing cost and margin pressures, entertainment companies are forced to derive innovative strategies to optimize costs and increase efficiencies.
Change in consumer demand in this choices-driven industry further adds to the pressure of captivating the customers’ interest with more zeal. The solution thus comes in the form of implementation of innovative IT solutions to create more opportunities in the market and tap additional revenues within a limited budget by more optimal use of available resources.
The right ICT solution consolidates go-to-market strategies of the entertainment business and helps streamline the production lifecycle. You can set up advanced data centers, infrastructure and applications by investing in information technology to integrate the entire business operations and grow revenues. 

Though the applications of the right technology solutions can be as varied as the industry vertical itself, here we present a case study of how we implemented a complex IVRS (Interactive Voice Response System) for India’a largest online ticket booking enterprise.
The business process involved ticket booking for movies, plays, concerts and live events through the company website as well as a centralized phone booking number. The customer can call to get latest movies’ related information that is further segregated on regional basis. The ticket booking happens through an Automated Speech Recognition System. The system retrieves and conveys the information desired by the customer.
For payments, the customer has flexibility to choose between Credit Card Online payment or Cash on Delivery options. Automation of ever-changing movie or event-related information and also minimizing agent-customer interaction to bring down the cost per transaction was an interesting challenge in this case.

The enterprise required a solution that could lower their transaction costs, operational costs and human dependency by automating the entire booking process (Customer Interaction Management). Process Automation was necessary to achieve two goals- Improving Customer Service and Reducing Agent Workload.

Drishti's advanced solutions helped them automate their entire customer interaction management system. Due to this, the company achieved higher operational efficiency even after reducing the agent workforce to 40%. Read more